Internet Advertising

The Internet has become a media that can no longer be ignored as a means for reaching and impacting consumers and decision-makers alike. BRANCHEZ-VOUS! specializes in online advertising, a market that is growing at a tremendous pace and whose growth outlook is bright.

Even though BRANCHEZ-VOUS! does not conduct business directly in the United States, the American Internet advertising market can point to interesting trends. Internet advertising took a hit when the technology bubble burst. However since 2002, Internet advertising in the United States has experienced continued sustained growth.

Size of the Internet Advertising Market in the United States

	2000	2001	2002	2003	2004	2005 (est.)	2006 (est.)	2007 (est.)	2008 (est.)	2009 (est.)
Internet Advertising Expenditures (in billions US $)	8,1	7,1	6	7,3	9,6	12,9	15,6	17,8	20,2	22,3

Sources: Interactive Advertising Bureau (IAB) from 2000 to 2004; eMarketer from 2005 

The eMarketer research firm forecasts that as of 2006, Internet advertising expenditures will exceed 5% and that it will reach 7.5% of total advertising spending in 2009.

In Canada

Market size of Internet advertising in Canada
in millions of Canadian $

	2003	2004	2005	2006 (proj.)	2007 (proj.)	2008 (proj.)
Market Size	237*	364*	500** ou 562*	600** or 801*	700**	800**
Yearly Growth		+54%*	+54%*	+20%** or 43%	+17%**	+14%**

Source *Internet Advertising Bureau of Canada, July 26, 2006, for the 2004 to 2006 numbers;
**ZenithOptimedia, December 2005, for 2006 to 2008 forecast.

Distribution of various forms of Internet advertising in Canada in 2004

Source: Internet Advertising Bureau of Canada, July 26, 2006

 

In Québec

The Internet Advertising Bureau of Canada estimates the 2006 total for online advertising in Canada, on French sites, at $124 million. 

 

Where Does BRANCHEZ-VOUS! Stand

BRANCHEZ-VOUS! is a clear leader on the Quebec Internet scene and with respect to Internet-based advertising.

Audience Reach

According to comScore MediaMetrix, in October 2005:

• The RéseauBRANCHEZ-VOUS!network reached over 2.5 million French?]speaking Canadians, or 66% of French?]speaking Internet users in Canada that same month; and
  
  
• The BRANCHEZ-VOUS.com portal alone reached over 750,000 unique French?]speaking Canadians, or almost 20% of French?]speaking Internet users in Canada that same month.
  

Advertising Market Share

In Canada

Of the $164 million spent on display advertising on the Web in Canada in 2004 (that is 45% of $364 million) and with sales totaling $1.7 million that same year, BRANCHEZ-VOUS! had slightly more than 1% of the market share.  (However, it had a negligible share of English-language Web display advertising.)

In Quebec

In 2004, BRANCHEZ-VOUS! represented 2.6% of the total French-language online advertising market in Canada.

If display advertising represented 45% of the total internet advertising market, BRANCHEZ-VOUS represented close to 6% of French web display advertising market in Canada in 2005.

Consult: Financial Highlights