BRANCHEZ-VOUS! Advertising now represents Cinoche.com, the leading Quebec-based French-language movie site
Montréal, July 21, 2008 -- BRANCHEZ-VOUS! Advertising, the ad representation division of BRANCHEZ-VOUS! inc. (TSX Venture: BZV), has signed an exclusive advertising representation agreement with Cinoche.com, the leading Quebec-based French-language movie site. Thanks to its comprehensive coverage of movies and DVDs, Cinoche.com reaches over 450,000 unique visitors each month (source : comScore MediaMetrix, all locations, March 2008)."We are confident that the BRANCHEZ-VOUS! Advertising team will support the sustained growth of Cinoche.com, which has become, in less than five years, the movie industry reference on the Web in Quebec", says Joé Bussière, publisher and founder of the site. "With Cinoche.com as a flagship, the BV! Movies group of sites is now a must-buy for movie-related advertisers in Quebec."
"Cinoche.com is positioned as a reference in its segment and it continually innovates in the formats offered to advertisers", says Patrick Pierra, CEO of BRANCHEZ-VOUS!. "We are particularly proud to contribute to its commercial success by leveraging our network's reach and our sales team's expertise."
The addition of Cinoche.com allows BRANCHEZ-VOUS! to strengthen its BV! Movies advertising group, which now reaches almost one million unique visitors each month (reach of 952,000 unique visitors across Canada in March 2008, according to comScore MediaMetrix) thanks to the combination of AlloCine.com, Cinoche.com, LeCinema.ca, MediaFilm.ca, Cine-Horaire.com, the Movie section of GlobeTrotter.net and ToutLeCine.com. This reach makes BV! Movies by far the most powerful specialized advertising solution - on all media platforms - to reach Quebec moviegoers. For less specific advertisers, BV! Movies is also a very good solution to reach young adults.
About Cinoche.com
Cinoche.com attracts a growing, diversified and sophisticated audience. The site features news, reviews, exclusive movie trailers in French, the Quebec box-office results, as well a comprehensive movie listings for all Quebec-based theatres.
About BRANCHEZ-VOUS!
BRANCHEZ-VOUS! is a leading Montreal-based Internet media company, active in Internet content and advertising.
BRANCHEZ-VOUS! Advertising sells Internet advertising space. It commercializes the BRANCHEZ-VOUS! Network, the largest French-language Internet advertising network in Canada with over 200 French-language web sites, over 50 of which are represented on an exclusive basis; these include AlloCine.com, Cinoche.com, CommentCaMarche.net, GlobeTrotter.net, LeDevoir.com and JeuxVideo.com. The BRANCHEZ-VOUS! Network reaches approximately 3 million French Canadians each month. BRANCHEZ-VOUS! Advertising also represents the myTELUS.com portal in Quebec.
BRANCHEZ-VOUS! Content produces, publishes and commercializes French-language Internet content. It operates BRANCHEZ-VOUS.com, the largest independent portal in Quebec, which primarily targets an audience of active adults working in and/or interested by technology; the Showbizz.net entertainment news site - which includes LeCinema.ca (movies) and HumourQuebec.com (humour); and the Fanatique.ca sports site.
BRANCHEZ-VOUS! is listed on the TSX Venture exchange under the symbol BZV and has approximately 30.4 million shares outstanding. Additional information on the Corporation can be obtained on SEDAR and at www.branchez-vous.com/inc/english . The TSX Venture exchange has neither approved nor disapproved the contents of this press release.
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CONTACTS:
For Cinoche.com :
Joé Bussière
joe@cinoche.com
418-520-0739 ext. 105 or 1-877-969-8324
For BRANCHEZ-VOUS! :
Media:
Patrick Pierra, President and CEO
514.842.3838 ext. 249
Investors and analysts :
Ramzy Metwalli, CFO
514.842.3838 ext. 302
http://www.branchez-vous.com/contacts/




